BUSCH LIGHT x NASCAR
Busch Light’s future is women.
NASCAR is a male-driven sport, but Busch Light wants to help promote change by actively bringing more women into the industry, starting with the 2022 season. In order to do so, Busch Light pledges to sponsor all eligible women NASCAR drivers through its Accelerate Her program.
Busch Light has already added current women drivers Natalie Decker, Toni Breidinger, Jennifer Jo Cobb, Amber Balcaen, Brittney Zamora, Stephanie Moyer and Melissa Fifield to its racing team.
Director / DP: Duffy Higgins
Camera Operator: Jan Balster
Agency/Production Co.: DraftLine