Citi Summer Olympics "Every Step of the Way"Team USA
To celebrate the upcoming Olympic Games in London, Citi donated 50 million ThankYou Points (equivalent to $500,000) to the U.S. Olympic and Paralympic Sport Programs through their Every Step of the Way campaign
With the official website and Facebook app, users pick an athlete or program they want to support and follow.
The ambassadors, Olympians, and Paralympian's chosen charitable organizations receive points when users select an athlete or program and also when their supporters tweet about the Citi Every Step of the Way program.