Team USA Winter Olympics for Citi "Every Step of the Way"
For Sochi 2014 Winter Olympics, I again joined forces with PKT & Citi's Every Step of the Way Program to create their latest campaign. The idea was to be up close and personal with eight Olympic & Paralympic athletes and veteran Olympic ambassadors showcasing their skills, mindsets and motivations as well as their charitable initiatives.
The biggest challenge: bring winter sports environments indoors to create the performance aesthetic seen during the games in just fours days and at the height of an NYC summer; one part cerebral and one part physical.
With a dream team crew at hand, the results are legendary.