TikTok Has Everything is a voluminous campaign of 150 ultra-short videos designed to seamlessly integrate with native content while boosting engagement with the video sharing site. Shot on an iPhone over five days in Atlanta, the work tapped Higgins’ ability to create on the fly, honed from his work in documentaries and shooting music and lifestyle assignments. .
Director / DP: Duffy Higgins
Agency: Huge, ATL